Role
UI Designer
Methods
Research and Competitive Analysis
Practices
UI design
Year
2018
Apertio is a high-quality open-data website aggregator. Open data has grown over the last decade to represent a market opportunity of many billions of dollars in strategic planning, cost efficiencies and productivity.
I decided that the division to categories would be clearest if I placed all of them in one row, where they would be divided by category.
Another choice I made was to use classic colors for the design icons and elements in order for the users to associate them with complex business systems, such as banks and insurance companies, in which these colors are often used.
In order to make the user experience a friendlier one, I added illustrated icons to the firm’s benefits section.
The most complex goal of this project was to concentrate a lot of information on each search result and in addition to connect each of them with related search results. The decision was to create a hierarchy of information by using different tools, such as buttons, pop-ups, chips, and links on each search result.
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